In Spain and some Latin American countries, Epiphany day is called El Día de los Reyes (The Day of the Kings), i.e., the day when a group of Kings or Magi, as related in the second chapter of the Gospel of Matthew, arrived to worship and bring three gifts to the baby Jesus after following a star in the heavens.
This day is sometimes known as the Día de los Tres Reyes Magos (The day of the Three Royal Magi) or La Pascua de los Negros (Holy Day of the Black men) in Chile, although the latter is rarely heard. In Spanish tradition on January 6, three of the Kings: Melchior, Gaspar, and Balthazar, representing Arabia, the Orient, and Africa, arrived on horse, camel and elephant, bringing respectively gold, frankincense and myrrh to the baby Jesus.
Before going to bed on the eve of January 6, children polish their shoes and leave them ready for the Kings' presents to be put in them. The next morning presents will appear under their shoes, or if the children are deemed to have misbehaved during the year, coal (usually a lump of hard sugar candy dyed black, called Carbón Dulce).
Most towns in Spain arrange colorful parades representing the arrival of the Reyes Magos to town so children can see them in their camels or carriages before they go to bed. The oldest of this parades is held in Alcoy, Alicante – Alacant, Valencia, which has hosted an annual parade since 1885.
Sweet wine, nibbles, fruit and milk are left for the Kings and their camels. In Spain, children typically receive presents on this day, rather than on Christmas, though this tradition has changed lately, and children now receive presents on both days. In Spain the Epiphany bread/cake is known as Roscón and in Mexico as Rosca de reyes.